According to simplest understanding, keyword ranking is the most general way of ranking your site in the search engines for a particular keyword(s). This task is not very easy though and sounds deceptively simple, which it is not. There is a variety of techniques available for ranking the keywords; however we are presenting 10 simple keyword ranking ways.
1. Unique Content
Go for uniqueness of content which is always the best strategy to adopt. Google panda update also has given more importance to it by sending back the sites that did not have unique content on their pages.
2. Choosing Right Keywords
Mostly probably you would not be able to find the perfect keywords for yourself with a lot of searches and also having no or very little competition. So, you must find balance between these two things and go for keywords that are not of extreme competition already.
3. Avoiding General Keywords
Try to find and compete for a focused set of keywords. The keywords should not be too generic or ambiguous. By ambiguous it is meant that, the keywords should not be having more than one different meaning in relevant contexts. Sometimes same words used in slightly different context can lead to different audience and thus you target wrong audience base.
4. Keyword Prominence
Make sure that the both the site content and head section of site has got the keywords embedded. Sometimes, the ‘meta keywords’ section of the HTML code is not filled with keywords and thus leads to low ranking. It must be checked and updated regularly for new keywords. The content must have the appropriate amount of keywords as well. Generally, keywords should be placed near web page start, sentence start, title or Meta tag.
5. Proper Keyword Density
You can set proper keyword density but including the permissible number of keywords in the content. Keyword density of 8% is good and around it should be maintained for better ranking of a site on basis of the keyword.
6. Establishing Anchor Tag Links
The links can be named same as the corresponding page title. You can e.g. name a link as, ‘how to build a website’ to point to a page titled ‘how to build a website’. Thus, referring to the same text would also help to rank the keywords higher.
7. Using Internal Sub Headings
The internal sub headings can also help the purpose of higher site raking. For this you can use the headings tags for the sub heads in your web pages and here repeat your keyword phrase. Moreover, proper repetition of keywords and keyword phrases would help to increase the site ranking via keywords.
8. Relevance
Only choose those keywords which are relevant to the content of site. The site content can also expand in unexpected ways as the site grows. So, choosing only relevant and right keywords is the order of the day. These chosen keywords should be relevant to both site and content. You must think on what expectation might bring people to this page or article and then decide on the words to be chosen as keywords.
9. Link Building
The keywords links can be built from other sites which refer to this site for a better design. The more the links with keywords means better quality of links. If the links are irrelevant however, then it will damage the site reputation as well. So, take proper care in this regard always.
10. Leaving Comments on Related Blogs
Leaving the relevant keywords in the blog comments also raises the keyword ranking. The keywords should be included in these comments and thus by simple activity the rank of keyword would increase.
Read the original here:10 Simples Tips To Rank Your Site In the First Page of Search Engines – Business 2 Community.
